The Desert Open Revelation: Disrupting Golf Media with Clubhouse CTV

Introduction: Last week, I had the unparalleled opportunity to attend the Good Good Desert Open, an event that not only showcased the talent and charisma of today’s top golf influencers but also served as a vivid demonstration of the seismic shifts happening in golf media. It underscored a belief we’ve long held at Clubhouse CTV: The future of golf club entertainment is digital, and it’s incredibly bright.

The Event Experience:

The Desert Open, hosted at the picturesque Grass Clippings Rolling Hills, was more than just a golf tournament; it was a confluence of community, innovation, and the sheer joy of golf. Despite the challenges of weather and new streaming formats, the event went beyond expectations, highlighting the power of engagement—both on the ground and digitally.

Imagine transforming the 19th-hole experience with content that not only entertains but resonates deeply with your members and guests. At Clubhouse CTV, we’re not just broadcasting content; we’re creating a community, enhancing the club experience, and ensuring that the value generated within your clubs benefits you directly.

Disrupting Golf Media:

The transition from traditional broadcast to digital platforms like YouTube and Peacock during the Desert Open was a testament to the evolving landscape of golf entertainment. It highlighted the role of social media golf influencers in shaping the future of golf media—akin to how ESPN revolutionized sports broadcasting in the ’90s.

The Power of Digital Media in Clubhouses:

At Clubhouse CTV, we believe in the immense potential of digital media to transform club experiences. Our attendance at the Desert Open further cemented our commitment to pioneering the Subscribed Content Customization Network (SCCN) model, focusing on paying creators—and the clubs themselves—for the valuable content and data they provide.

A Personal Invitation:

As we reflect on the insights and inspirations from the Desert Open, I extend a personal invitation to clubs to join us in this journey of disruption. We’re not just changing the game; we’re redefining the very way clubs engage with their members, through curated playlists featuring the best of social media golf influencers and beyond.

Conclusion:

The future is indeed digital, and as we look ahead, Clubhouse CTV is poised to lead this transformation, ensuring that clubs win with media. Join us in this exciting journey, and let’s disrupt club engagement together, creating a community-driven by high-quality, relevant content.